I came away from the exhibition struck by the 10 elements of Dieter Rams' design philosophy:
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is honest.
- Good design is unobtrusive.
- Good design is long-lasting.
- Good design is thorough down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.
It seems like Rams was a victim of his own philosophy as his designs have become so imitated and inspiring to others that it has become a 'style' in itself, something that seems against his philosophy as quoted on the Guardian "
I just loved all the old record players and home movie cameras - they're so beautifully made and the designs seem so simple and pure, there's nothing that isn't necessary. I spent ages looking at all the record players as it is still most definitely my favourite medium for listening to music. As I write this today I am enjoying listening to 'Have one on me' the new album by Joanna Newsom which came on triple vinyl in a lovely box - so not only is it a wonderful listening experience, it's also a beautiful object to look at. I am a relatively recent convert to the ipod but I think even without the information given at the exhibition I would have figured that the designer behind a lot of Apple's designs was influenced by Rams.